Norman Stapelberg is the Products and Marketing Director at Silveray. Norman has more than 20 years’ experience in product and B2B marketing management. Norman has an HNC in electronics and BA Hons in Business and marketing Management. He thrives on exploring the new, the different, the untested. With customer need, and the quality of customer experience, as his main drivers, his career to date has centred on product marketing on behalf of industry leaders operating globally in the semiconductor and metal detector industries. An international outlook, combined with creativity, critical thought and commercial acumen underpins his ability to manage product portfolios and create marketing strategies that generate multi-million-dollar sales. A central tenet of success in the work he does is his skill in articulating complex technical messages in ways that are meaningful to non-specialist audiences.